Factsheets & social media

Developing messaging to inform stakeholders

The challenge

The U.S. Department of Housing and Urban Development (HUD) Federal Housing Administration (FHA) wanted to explain complex policies to its stakeholders.

Our solutions

Assess communication needs

Conducted an audit of the existing outreach materials
Developed a gap analysis
Developed a target analysis
Prioritized the products and processes and audiences for outreach

Create factsheet library

Developed templates for internal and external communications
Created content for priority topics
Reviewed with subject matter experts
Refined and edited

Develop social media campaign

Identified specific audience need
Analyzed the target media usage
Recommended social media platforms
Developed campaign comprising video and posts

The results

SynaVoice developed 75 factsheets describing FHA policies and programs which FHA distributes to relevant stakeholders at live events and online. SynaVoice developed a social media campaign which included both video and static posts targeting millennials. Campaign launched in 2022.