outreach
Stakeholder Outreach
SynaVoice developed a suite of outreach materials for a federal housing agency. More than 120 fact sheets, brochures, and postcards were developed for both online and offline distribution. The materials explain policies and programs in plain English for a multitude of stakeholder groups including lenders, appraisers, internal staff, and consumers.
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Millennial Outreach
SynaVoice developed a social media strategy and campaign to attract millennial first-time home buyers for a federal housing agency. The campaign addressed commonly held misconceptions about buying a home. Vertical video and digital ads are used to drive traffic to a website for more information. The campaign is designed to improve the image of the brand with this important buying segment.
Online Service Catalog
SynaVoice created an online catalog for a federal finance agency to market priority Information Technology (IT) services to other federal agencies to raise awareness and gain customer participation. Geared towards CFOs of federal agencies, the catalog provided a high-level look at the most critical information around priority services.
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Outreach Program Video
SynaVoice developed a 14-minute video highlighting the positive results of a customer outreach program implemented by a federal finance agency. The video details five years of customer survey results demonstrating increased participation in the survey, increased customer satisfaction as a result of the action plans developed from the survey, and an improved customer experience.